Traco Packaging Adds HP Indigo 6900 Digital Press

The new press will help meet the Utah-based manufacturer’s growing demand for custom printed shrink sleeves, labels and flexible packaging.


Traco Packaging, a Utah-based packaging supplier, is increasing its digital printing capacity with a new high-performance HP Indigo 6900 Digital Press. The addition will help supply the growing demand for custom printed shrink sleeves, labels and flexible packaging.

At the Traco facility in Orem, UT, the HP Indigo 6900 runs alongside Traco’s existing fleet of digital and flexo presses to provide unmatched quality for their end-users and distributors.

Shrink sleeves are Traco’s premier product offering, as well as pressure-sensitive labels for its customers. Industries served include food and beverage, nutraceuticals and personal care products.

Traco was a pioneer in digital shrink sleeves using its first HP Indigo ws4500 digital press. Since then, Traco has upgraded to a fleet of all-HP Indigo presses with HP Indigo 6900 capabilities.

According to Gary Whitehead, Print Production Specialist at Traco, the HP Indigo 6900 advanced digital printing capabilities will help Traco deliver the growing need for secure print, including tamper-proof mechanisms. “Digitally printed sleeves are a perfect fit for these tamper-evident needs,” he said.

“Craft beverages are also experiencing an upswing, driving demand for printing technology that can cost effectively cope with this industry’s SKU proliferation for seasonal and event versioning,” added John Palica, President of the Utah-based Traco Manufacturing, Inc.

“We’re specialists in shrink sleeves with the capability to shrink to fit anything, including drink containers for craft beer cans, wine and other beverages,” Palica said.

Craft breweries are increasingly choosing cans, and typically can have up to 25 or more varieties, according to Whitehead. “The challenge with aluminum, deco-printed cans is the minimum order quantity is very prohibitive. By labeling with shrink sleeves, breweries can stock blank cans and customize them on-demand with unlimited designs from one can to thousands. It’s a slam dunk for inventory challenges and the print quality is unmatched,” said Whitehead.

To add to the amazing print quality of the HP Indigo digital presses, Traco is also acquiring an AB Graphics Digicon Series 3 finishing press for post-press finishing of digital sleeves and labels. The new equipment will add post-press specialty finishes including spot matte varnish, flexo printed effects, overlams and cold foil effects for shrink sleeves and PS labels.

The new HP Indigo 6900 Digital Press, the latest version of the industry-leading narrow-web HP Indigo 6000 platform, continues to increase its reach into the digital packaging market. New specialty inks from HP Indigo are also transforming the digital market with new silver metallic inks, specialty security inks and fluorescent inks.



New Cost-Effective Packaging Security Capabilities

New Cost-Effective Packaging Security Capabilities – Serialized Package Printing Solution

There’s a new cost-effective way to track and trace consumer goods packaging from manufacturer to consumer. HP and Digimarc are collaborating to provide a new serialization packaging offering that can provide every printed piece with a unique identity to solve serious supply chain problems. HP and Digimarc now offer consumer brands and their digital print providers the ability to apply Serialized Global Trade Item Number (SGTIN) on packaging to track and protect the package as it makes it way through the supply chain down to the point-of-sale (POS) in retail environments.

This new capability is said to help combat counterfeiting and piracy, which is estimated by Frontier Economics and the International Chamber of Commerce to reach U.S. $4.2 trillion by 2022. Assigning SGTINs to each individual item means that identical units of the same product will be uniquely identifiable. This makes it possible to track and trace the products to protect brand and product origination. By monitoring scanning behavior and tracking, the HP Link platform will automatically identify suspicious behavior such as diverted packages. Product and tracking information in the cloud can be applied throughout the supply chain all the way through to end consumers. Digimarc and HP will both be demonstrating the new ability at the NRF Conference this year.

“Traceability initiatives are being fueled by product fraud, recalls, regulatory compliance and the need for greater transparency across the supply chain,” said Heidi Dethloff, VP Marketing, Digimarc. “This new digital capability from HP allows brands to free-up their package design real estate, while also leveraging the full benefits of variable data printing for connected, customized, personalized and serialized packages.”

With HP Link, Digimarc Barcode can carry an SGTIN, the combination of a GS1 GTIN and a unique serial number of up to 12 digits. This provides each package a unique identity and the ability to trace and track any package or product from the item level through the supply chain to point-of-sale. HP Link offers a complete security serialization solution, including Digimarc Barcode, and a toolset that integrates easily and cost-effectively with existing enterprise resource planning (ERP), manufacturing, scanning, distribution, and digital printing systems.

“With HP Link and Digimarc Barcode, consumer brands can protect their brand, track products from origin-to-destination, provide personalized content and coupons, and other benefits,” said Marvin Gross, Head of Emerging Solutions, HP Inc. Business Graphics Solutions. “Our solution can integrate with enterprise systems to manage inventory at the unique item level as well as enable faster and easier forms of checkout, including traditional, mobile and self-checkout.”

The Digimarc Barcode is an advanced visually imperceptible code that can be serialized when the packaging is being printed on HP digital presses on product packaging, retail labels, point-of-purchase (POP) displays, and other print output. It can be scanned by enabled consumer phones or other associated mobile devices, retail barcode scanners and computer vision systems.


News Provided on PRNewswire

By Digimarc Corporation

Jan 14, 2019, 08:00 ET


Find out how Digimarc Barcode is applied to packaging creating an imperceptible barcode that repeats across a product’s surface and is reliably scanned by retail scanners, inspection systems and shopper phones.

The History of Packaging


Plastics were discovered in the 19th century and used primarily by the military. Since this time period, a variety of plastics have been discovered and include the following: Styrene, Vinyl Chloride, Celluloid, Cellulose Acetate, Polyethylene Film Wraps, and Polyethylene Terephthalate (PETE).

Styrene was distilled from a balsam tree in 1831. Early products made of styrene were brittle and chartered easily. Germany improved the process in 1933 and by the 1950s Styrofoam was available to the world. In addition, this styrene was used for insulation and cushioning materials as well as foam boxes, cups, and meat trays.
Vinyl Chloride discovered in 1835. Vinyl Chloride was used for packaging, molded deodorant and squeeze bottles. In addition it was used for heat shrinkable films.

Celluloid was invented during the American Civil War between 1861 and 1865. Because of an ivory shortage, a United States manufacturer of billiard balls offered a $10,000 reward for an ivory substitute. A New York engineer named John Wesley Hyatt and his brother Isaiah Smith Hyatt created the new material.

Cellulose Acetate was derived from wood pulp in 1900 and developed for photographic uses in 1909. DuPont manufactured cellophane in New York in 1924, but it was not commercially used for packaging until the late 1950s.

Polyethylene was discovered in 1933. It is the most common plastic. Its primary use is in packaging plastic bags, plastic films, geomembranes, and containers.

Polyethylene Terephthalate (PETE) was patented in 1941. It is the most common thermoplastic polymer resin of the polyester family and is used for containers and in combination with glass fiber for engineering resin.


A label has a variety of uses but generally provides information about a product’s origin, use, shelf-life and disposal. Most labels are made of paper, polymer, cloth, or metal. There are nearly 750,000 registered trademarks in the United States. Labels contain a great deal of information intended to protect and instruct the public.


The Chinese were the first to use flexible packaging materials in the form of treated mulberry bark to wrap foods in the first or second century B.C. Additionally, the Chinese also developed techniques of paper making. Papermaking was introduced to England in 1310 and arrived in America in 1690.

Paper is a thin sheet of cellulose. Cellulose is a fibrous material that comes from plants. The process of extracting cellulose from wood pulp was developed in 1867. Paper bags were first manufacture in England in 1844. In 1852 the bag-making machine was invented in the United States.

In the 1870s glued paper sacks and the gusset design were invented and, produced the types of paper bags used today. As a result of the development of the glued paper sack, cotton flour sacks were replaced.

The first paperboard carton was produced in England in 1817. In 1850 corrugated paper appeared. This form of cardboard is made from thin sheets of paperboard that are molded into a wavy shape and a faced between two flat sheets of paperboard.

Foldable cartons were first developed in the 1870s. The development of cereal boxes advanced the use of paperboard cartons. The Kellogg brothers were first to use cereal cartons.


  1. Kenneth R. Berger, reviewed by B. Welt, University of Florida, A Brief History of Packaging
  2. Paula Hook and Joe E. Heimlich, Ohio State University Extesion Fact Sheet, Community Development, 700 Ackerman Road, Suite 235, Columbus, OH 43202-1578, A History of Packaging CDFS-133
  3. Walter Soroka, Fundamentals of Packaging Technology, Second Edition, 2000, published by the Institute of Packaging Professionals
  4. Packaging Manufactures Association, History of Packaging
  5. ooducate Eat a bit better:
  6. Wikipedia