With so many options and increased competition for store’s shelf space, companies are looking for ways to differentiate their product from the competition. Some ways to stand out on store shelves is to highlight your product with bright graphics or to have a one-of-a-kind container.
But is it possible to have both? Well, yes! For many years marketers have had limited access to create a full 360-degree graphical view for their products. One way to have a full 360-degree shelf presence is with shrink sleeve labels. Shrink sleeve labels are a relatively new type of label that has been building momentum in the label industry for several years now. Shrink sleeves have special qualities that include:
- Full 360-degree container design allows for expanded creativity with robust visuals, colors and gloss/matte finish that make a superior shelf impact.
- The sleeves are durable, scratch resistant and waterproof insuring your product always looks and feels the way it should.
- Shrink sleeves can adhere to the most difficult of shape and substrate.
- Use of shrink sleeves is better for the environment than colored bottles due to their ease of removal while allowing the clear bottle/container to be reused.
Shrink sleeves tend to have a higher initial cost impact than other types of labels, but in most cases use of shrink sleeves will increase your product’s sales due to the improved product’s shelf appeal. Shrink sleeve labels can be used under almost any conditions within most industries, which can save money over the life of the product. Shrink sleeves can also decrease container and shipping costs due to the broad band of options it opens that containers companies can incorporate within their offerings.
The shrink sleeve market is expected to reach $13.2 billion dollars by 2020 and will experience a CAGR of 5.5% from 2015 to 2020. Due to the shrink sleeve market growing at an incredible rate shrink sleeves are as ideal as ever to incorporate into your product’s marketing plan.
Visit Traco Packaging’s booth at PACK EXPO and you will see the expanded capabilities in providing clients with printed shrink labels and shrink equipment, clear shrink packaging, tamper evident shrink bands, multipack capabilities, preformed shrink bands, shrink films, shrink bags, PVC, polyolefin, PET, PLA, digital printing, PS (pressure sensitive) labels and customizable capabilities.
Did you know Traco Packaging stocks one of the largest inventories of shrink films in the country? With multiple printing presses in digital, Flexo and Rotogravure our printing line capacity, along with enhanced shrink film technology, will keep you fully supplied. Traco provides shrink sleeves for some of the top brands in the country and has all the solutions for every product provider’s needs. If you are thinking flexible packaging, you are thinking Traco Packaging.