Your company’s product packaging design can make or break the success of your business. Packaging design plays a key role in maintaining the safety and quality of your products, but proper packaging is also important because it sends a message to your customers about the integrity of your company. We’ve listed some common packaging mistakes below that you should try to avoid when designing your product packaging.
Common Packaging Mistakes
Unfortunately, it’s not uncommon for businesses to make critical packaging mistakes that can greatly damage their reputation. By being aware of the following common packaging errors, you can make smart packaging decisions that don’t just make your products appealing to buyers, but also represent your business in a favorable manner.
1. Packaging “Already Packaged” Goods
There are far too many examples of products that don’t need packaging in the first place. Things like individually packaged oranges, bananas, or even cans of Coca-Cola stand out as a waste of materials and resources. Even though the company may have good intentions, going above and beyond to wrap and package “naturally” packaged goods is both inefficient and uneconomical and can often turn customers away rather than attract them.
2. Excessive Packaging
The powerhouse Internet retailer Amazon is notorious for excessive packaging decisions. Customers have posted their complaints about receiving things like a 3-pair pack of socks wrapped in seven feet of air packaging and a massive box. Other examples include a deck of playing cards swaddled in an excessive amount of brown wrapping paper, or a small cat toy wand arriving in a box big enough to hold a baseball bat. This common packaging mistake can quickly make customers think twice before making their purchases, especially if they are eco-minded individuals who are sensitive to the amount of waste they contribute to the environment.
3. Packaging That’s Outdated
Yes, even packaging can become outdated after some time. For example, shipping companies don’t use packing peanuts as frequently as they once did. Not only can packing peanuts be a pain to deal with, but until recently, they weren’t biodegradable, which meant they were sitting in landfills across the globe. When it comes to packaging your products, be mindful of consumer buying habits and do your research to know what your clients are expecting from packaged products.
4. Failure to Test Packaging
Have you ever opened a package only to find that the product is damaged or broken? While this can sometimes be the result of a faulty product, nine-times-out-of-ten, poor packaging is to blame. To ensure your products remain intact and safe, it’s critical to focus on package testing. By testing your product packaging for shipping durability, handling security, and product protection, you can ensure greater success once your product hits the market.
To ensure you are avoiding these and other pitfalls of product packaging, turn to Packaging Utah. As a leader of packaging design in Utah, Packaging Utah has the experience, knowledge, and dedication needed to help you maintain the best possible packaging strategies. Our team is here to help you from start to finish. To start your project today, call Packaging Utah at 866-516-1205, email us at info@packagingutah.com, or visit our website at packagingutah.com to request a quote.