HP SmartStream Designer: Mosaic
You may have at one time or another received a promotional card in the mail that had your name printed on it with an offer directly speaking to you. This is an example of variable print marketing which has become much more prevalent today with the advent of new technologies in printing. In the printing world with new digital presses from HP, variable printing has become the basis behind a new feature in digital printing capabilities. HP has created a new application that runs on their digital presses called HP SmartStream Designer. HP SmartStream Designer lets you as a marketer create sophisticated, custom jobs through a simple, affordable variable data tool optimized for HP Indigo digital presses such as the HP Indigo 6900. It includes exclusive plug-ins like HP Collage and HP Mosaic that create virtually unlimited design variations in a print run. For the purposes of this article, we’ll be focusing on one of these plugins: HP Mosaic.
Simplify and Automate Custom Design
As a marketer, you may be wondering how you can use these tools to increase leads and generate sales. With the HP Mosaic plugin, you can leverage existing assets to create custom versions of your campaign art quickly. Some of the features of HP SmartStream Designer are:
- Sophisticated rules-based variable data for text and images
- HP Mosaic: automatic creation of designs based on core patterns
- HP Collage: automatic creation of designs based on combinations of basic elements
- Connectivity to applications that give location-based variable data, barcode creation, and more
- Easy-to-use interface, compatible with Adobe InDesign and Adobe Illustrator
HP Mosaic can combine, scale, rotate, and transpose high-resolution images used as a base design pattern called a ‘seed’ to create limitless unique variations of your print design. The files output by the tool can be generated in high volumes and used as variable assets in VDP (variable data printing) jobs. Once one develops the base seed patterns, the software automatically handles all the processing. The more complex and colorful the original file, the better the results.
Real World Campaigns
Diet Coke used HP Mosaic technology for their “Extraordinary” campaign in Israel. The campaign leveraged the Mosaic tool to produce 2 million unique shrink sleeve labels applied to Diet Coke bottles and give Diet Coke fans the opportunity to create personalized gear, including t-shirts, mugs, and mobile phone cases to match their unique bottle. Coca-Cola said they attributed a double-digit increase in sales to this campaign.
Pack Design Change with Digital Print
Agility, flexibility and the opportunity the change direction quickly, digital printing is the key solution to help increase consumer engagement & innovation, easily and efficiently. Utah Packaging can help you build your brand through custom digital printing on our HP Indigo 6900 Digital Presses. We can leverage HP SmartStream Mosaic to help you increase consumer engagement and increase sales. Call us at 801.225.8040 or request a quote now to start showcasing your brand!