Creating the right product labeling is an important part of the marketing process. Product labeling serves as the face of your product once it gets into the hands of potential customers. You want it to reflect your brand. You also want it to match your product’s purpose, especially if your product requires any kind of special packaging or custom label printing.
Your Printed Label is a Marketing Tool
Each time customers or potential customers view your product is an opportunity to market your product to them. It might seem trivial, but every detail of your labeling is part of your branding, and you want to make sure your it’s consistent with your brand. From the font and colors that you select for the label to the size and shape, you are communicating something to your customers about your product.
Important factors include how much and what information you want to communicate. Some products have required content such as safety or nutritional information. You also need to make sure your contact information is easy to find, usually on the back of the product if possible.
When to Use Custom Label Printing
In addition to the required information that you have to include and value propositions that you want to include on your label, there are also special considerations for the label itself. For products that need an easy to remove label like bath fizzies, you may opt for a shrink sleeve label that wraps around and conforms to your product. For things that tend to get wet like cleaning products, you want to make sure the label material and adhesive are waterproof. Also, if your product requires some degree of tamper-proofing, you will need labeling that secures the packaging until it is purchased.
There are about as many options for labeling as there are products. One of the best things you can do is work with packaging experts who can help you craft the right labeling process for your needs.
Packaging Utah has the products you are looking for to support and fulfill your immediate needs in flexible packaging, shrink films, shrink bands, full body shrink sleeves, custom shrink labels, tamper-evident labels, pressure-sensitive label, 360-degree labels, and no-look labels. Shrink labels provide a way to customize your product as well as protect them. Whether you need a full body shrink sleeve, clear film or a detailed pressure-sensitive label, we have custom packaging solutions for all your needs.