With so many options and increased competition for shelf space in the store, companies are looking for ways to differentiate their product from the competition. To stand out on store shelves, you want to highlight your product with bright graphics or have a one-of-a-kind container. One way of getting unique product packaging is to use shrink sleeve labels.
Be Unique with Shrink Sleeves
Is it possible to have both eye-catching graphics and a unique container? Yes! For many years, marketers have had limited ability to create a full 360-degree graphical design for their products. Now, one way to have a full 360-degree shelf presence is to use shrink sleeve labels. Shrink sleeve labels are a relatively new type of label that has been building momentum in the label industry for several years now. Shrink sleeves have special qualities that include:
- Full 360-degree container design that allows for expanded creativity with robust visuals, colors, and gloss/matte finishes that create a superior shelf impact.
- The sleeves are durable, scratch resistant, and waterproof ensuring your product always looks and feels the way it should.
- Shrink sleeves can conform to the most difficult shape and substrate.
- Shrink sleeves are better for the environment than colored bottles due to their ease of removal while allowing for reuse or recycle of the bottle or container.
Currently, shrink sleeves tend to have a higher initial cost impact than other types of labels, but in most cases, the use of shrink sleeves will increase your product’s sales due to improved shelf appeal, offsetting the cost. Within most industries, shrink sleeve labels can be used under almost any conditions, which can save money over the life of the product. Shrink sleeves can also decrease container and shipping costs due to the broad range of options available that container companies can incorporate within their offerings.
Shrink Sleeves with Utah Packaging
Visit Packaging Utah’s product offerings online, and you will see the expanded capabilities in providing clients with printed shrink labels, shrink equipment, clear shrink packaging, tamper-evident shrink bands, multi-pack capabilities, pre-formed shrink bands, shrink films, shrink bags, digital printing, pressure-sensitive labels, and customizable capabilities.
Did you know Packaging Utah stocks one of the largest inventories of shrink films in the country? With multiple HP Indigo digital presses, digital flexo and rotogravure capabilities, our printing line capacity along with enhanced shrink film technology will keep you fully supplied. Packaging Utah provides shrink sleeves for some of the top brands in the country and has all the solutions for every product provider’s needs.